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Integrated advertising, promotion & marketing communications
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Language: English

Book description:

Edition description:
3rd ed. of "Integrated advertising, promotion & marketing communications".
Publisher: Pearson Prentice Hall.
Date: 2007.
Place: Upper Saddle River, NJ
ISBN 10: 0131866222

Language: English

This book describes the following items:

Communication In Marketing, Advertising,

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